ABOUT RICO

IT ALL STARTED IN...

Broward County, FL for Rico. Growing up Rico played football and ran track at Dillard High School in Fort Lauderdale, FL. Although his love for sports dominated his upbringing, fashion was always a major key.

Fast forward to current day, the focus on fashion has come to the forefront. The Tribe X Brand began with the "LAVI$H" hat pictured throughout our website from a simple idea. An idea of achieving the American dream of success, whether monetarily or otherwise. Mix that concept with Future's line from "March Madness" which says "I'm the one thats living lavish, like I'm playing for the Mavericks" and you have the insight into Rico's mind during the creative process that launched The Tribe X Brand.